Marsha McNeer, Intown Atlanta Homes

Even a Great Home Won’t Sell Itself.

First, you have to get the buyer into your home. Then the buyer has to be able to imagine living there, happily.

When I represent your home, I’ll present you with a complete marketing program that includes:

Extensive internet advertising that includes featured positions on this and other real estate sites, as well as listings on such sites as the Atlanta Journal’s AJCHomeFinder.com
Professional photography and virtual tours
Full-color professional informational flyers
Advertising in targeted print publications
Regularly scheduled open houses, both public and agent-only
Regular reports detailing marketing activities and traffic (views on Web sites, attendees at open houses, viewings by agents and buyers)
Professional staging for vacant homes
Staging for occupied homes — how to present your home at its best

It’s sometimes said in real estate circles that you place a home on the multiple listing services, and other agents will sell the home for you. I don’t believe it. I think the listing agent has to make the strongest possible effort to actively market your home to the buyers most likely to want it.

And that’s exactly what I’ll do.